Sales Letters, Online Ads, Editorial/Content Marketing, Emails/Funnels, Lead Gen, Video Scripts, SEO, and Social Media
Sales Letters – Sales letters in the form of direct emails and offline letters through traditional mail are written to draw in the reader. Conversational tone is the avenue to make readers feel that your organization knows and understands them and that you have something that they need to scratch their emotional itch.
Online Ads – Pay Per Click (PPC), Banner ads and Facebook Ads are creative and intense to serve as the right distraction to divert your customers’ attention from their online activity and bring visibility to your product.
Editorial/Content Marketing – Newsletters are prepared in amicable and engaging tones, highlighting recommendations or actionable content to give credence to your product and reinforce your customers’ decision to complete a purchase. Readers digest free services/products and are happily converted to paid services/products. Your brand is elevated as your target audience is courted and attracted to your sales message.
Emails/Funnels – Sending emails is a premier marketing platform to attract prospects and move them along in the process to purchase your product. Therefore, your email voice will be strong and persuasive to appeal to your prospects. This also goes for funnels, which will be gently relentless in pursuit of the prospect who will not be able to resist completing the sale.
Lead-Gen – Lead generation landing pages are written to be highly effective to bring new customers straight to your front door. The right words are seducing to get them to the landing page to incite curiosity to want ‘in’ to get more information about your company. Lead gen is a vital part of the cycle to get you a step closer to securing the prospect’s contact information to continue to introduce and present your products and services and affirm their belief as to why they need them.
Video Scripts – Visual introductions are powerful to stimulate your prospects’ emotions. Combine audio and video to create messages to attract prospects; generate sales; train staff/sales team on new processes, products or services; introduce new products or services to clients or customers. Video scripts are game-changers.
SEO – The presence or absence of one word may be the difference between showing up on page one or page three during a prospect’s Google search. Employing the right Search Engine Optimization techniques can incorporate quality content that highlights key words to bring your company’s website up as a top result on Google and other search engine results lists. Top results get top visibility and consequently, top sales. I’ll help get you to the top.
Social Media – People of all age groups with varying interests are attached to their phones all day, almost like an extension of their hands. They frequently access their accounts on social media, as their eyes take in image after image and read caption after caption. Social Media marketing is important because it directs new traffic to your current marketing message. You get positioned for those eyeballs to take notice of your company and products. Get a share of this huge digital piece of the pie. Have your customers do more than ‘like’ and ‘share’, but get the right resource to convert them to purchase. Facebook, YouTube, Instagram and Twitter are always ‘open’. Your business can be too, with increased visibility.